BACKPACK + FRESH FITTED + NICE KICKS = THUMBS UP

Portfolio magazine recently presented an interesting look at the progression of New Era. From its roots as a lifestyle cap maker in the 1920s, the brand would eventually secure the licensing for Major League Baseball and its player caps, never relinquishing the license it acquired in the 1930s. The family owned operation has moved along nicely securing a strong profit margin along the way, and choosing a bold goal of doubling the brands sales every 4-5 years. However, with 70 percent of sales coming from MLB licensed team caps, a loss of this license could spell potential disaster for a brand who essentially blew it up when it obliged with Spike Lee's request for custom Yankee colors back in 1996. However, with many people feeling the crunch of an over saturated collaboration fitted market, what effect if any will this have on New Era's branding? View the article over at Portfolio.





info via hypebeast.com

I'm a hat lover. Most of the time any body See's me on campus, @ the mall or anything outside of work i have on a fresh fitted. it's interesting finding out info on my fav. brand New Era. I hope all goes well with the company.. Hey what do you know maybe one day you might see a Thumbs Up! hat .. lol